May 2022 – Present

• Created culturally attuned campaigns for clients like Ford, Absolut, Essence, and TD Bank, blending strategy with standout creative.

• Collaborated with media and strategy teams on placements and budgets to ensure impactful, cohesive execution.

• Produced large-scale events that seamlessly integrated immersive brand storytelling.

• Directed high-quality productions across digital, social, TV, and print to amplify brand narratives.

• Recognized with two Telly Awards for innovative campaigns and creative leadership.

Key Clients: Ford, Absolut, Essence, TD Bank, Jameson, Home Depot

Jan 2022 – Present

• Led creative systems strategy across disciplines (including photography, culinary arts, education, and beauty) translating individual vision into sustainable, aligned output.

• Built and maintained intuitive workspaces and custom operating systems using Notion, Gamma, ChatGPT, Figma, and Canva to support collaborative planning, execution, and brand development.

• Directed visual and storytelling experiments using AI tools including MidJourney, Runway, ChatGPT, ElevenLabs, D-ID, Descript, and more, prototyping workflows that blend instinct, tech, and narrative depth.

• Developed frameworks for creative work centered in care, autonomy, and long-term resourcing.

• Provided creative mentorship, AI training, and brand support helping collaborators clarify, amplify, and monetize their creative gifts.

March 2012 – Present

• Provided brand marketing, creative consulting, and mentorship for creative entrepreneurs and small businesses, guiding them in refining their vision and establishing a strong market presence.

• Designed and developed full-scale branding systems, including logos, typography, color palettes, and visual direction, ensuring each brand stood out with a clear and cohesive identity.

• Built and launched websites and e-commerce platforms, optimizing for user experience, functionality, and seamless brand integration.

• Created and executed social media strategies, producing engaging, shareable content tailored to business goals and platform trends.

• Consulted on brand positioning, messaging, and creative direction, helping founders translate their ideas into impactful storytelling and design.

• Mentored creatives and entrepreneurs, offering insight, strategy, and hands-on guidance to help them navigate the branding and content creation process with confidence.

  Key Clients: Independent artists, creative entrepreneurs, beauty brands, lifestyle businesses, and small businesses across fashion, wellness, and technology.

July 2020 – May 2022

• Led 360 campaigns for Maybelline NY, developing cohesive storytelling across TV, digital, social, and print platforms in global markets such as US and Asia.

• Worked with influencers, creators, and talent to produce impactful, audience-driven campaigns tailored to each platform.

• Directed all aspects of pre-production, production, and post-production for on-set shoots, overseeing every detail from casting and styling to final delivery.

• Collaborated with strategy teams to ensure creative concepts aligned with brand goals, leading to measurable results.

• Spearheaded the global launch of Maybelline’s foundation in Asia, achieving record-breaking growth and recognition.

May 2017 – July 2020

• Created and directed global 360 campaigns for Maybelline, Essie Nail, and Lindt Chocolate across social, TV, and print platforms.

• Developed mood-boards and storyboards while overseeing everything from music and makeup to set and floor patterns, ensuring complete creative alignment.

• Directed on-set teams, providing clear creative guidance to stylists, production crews, and post-production teams.

• Pioneered innovative social-first content strategies optimized for diverse platforms and global audiences.

Key Clients: Maybelline NY, Essie Nail, Lindt Chocolate

May 2016 – May 2017

• Designed and executed campaigns across digital, TV, and print platforms, ensuring alignment with creative briefs and brand objectives.

• Played a pivotal role in pre-production and production, including storyboarding, mood-boarding, and directing teams for set design, styling, and overall creative execution.

Key Clients: Maybelline NY, Essie Nail, Lindt Chocolate

October 2015 – May 2016

• Directed the redesign of StriVectin’s flagship website, improving user experience and aligning with brand consistency.

• Led e-commerce and digital campaign enhancements, ensuring high-quality execution and strong audience engagement.

May 2015 – October 2015

• Designed impactful point-of-sale displays and packaging to elevate in-store brand presence across major retailers.

• Collaborated with cross-functional teams to refine structures, graphic treatments, and layouts for optimized consumer engagement.

March 2013 – April 2015

• Innovated social-first campaigns for global brands during the early evolution of social media advertising.

• Designed impactful, shareable content across video, GIFs, and infographics tailored to emerging platforms.

• Worked closely with strategy and media teams to optimize placements and content performance.

• Directed shoots to ensure creative consistency across channels.

Key Clients: Samsung, Chrysler, CoverGirl, Olay, Vidal Sassoon, Kay Jewelers, P&G, Carlson Hotels, Apothic Wine